learn about our history

About Us


One-stop Shop for Sportsbook Operators



We’ve been developing betting software over two decades.



We’re extremely focused to develop the best betting software in the world.



We’re continuously updating our current products and launching new ones.

"If you really look closely, most overnight successes took a long time."

Steve Jobs


First Sportsbook Software Released


Next Generation Omnichannel Software Released


Betworthy LLC Predecessor Formed


 1+ Million Bets Placed on Betworthy’s Framework


Sportsbooks Reviews Section Published

remember the past

Since 1999

Betworthy predecessor was formed in Santa Monica, California, on March 7, 1999. The company started out as a service provider for bookies but expanded to develop sportsbook software in the same year.

In 2009, there were more than million bets placed on Betworthy’s white-label sportsbooks and arguably it was first to reach that kind of milestone.

Since 2019, Betworthy is using its expertise to review and compare sportsbooks and publish betting guides.

We Will Help You Every Step Of The Way

We offer white label next-generation omnichannel online betting software. 

important things you should know

Questions And Answers

Betworthy was founded in California in 1999 by a group of IT professionals and betting enthusiasts that turned Betworthy into a leader in the sports betting industry and one of the most prominent online betting developers.

Betowrthy provides a variety of betting platform solutions and a range of products you can integrate individually or in bundles. Some of the services Betworthy offers are sports betting platform integration, bonus system, standalone, payment systems (incl. cryptocurrencies), hosting, promotions, licensing, and SEO services.

There are four types of betting solutions clients can choose: white-label, turnkey, and self-service. All betting platforms are equipped with necessary tools for running a successful online sportsbook operation, such as the integration of sports, payment and security features, customizable loyalty and bonus systems, and many other features that differ depending on the solution chosen.

Betworthy offers omnichannel cross-platform and user-friendly solutions that are available for all kinds of desktop and mobile devices, regardless of their operating systems.

The white-label solution is best for those sportsbook operators who want to have a fast and cost-effective solution with basic features needed for the successful betting site operation.

Turnkey solutions are directed towards those interested in a more complex and licensed solution with tailor-made design and options.

The self-service platform is a perfect fit for those who wish to develop their own sports betting platforms based on the foundation laid out by Betworthy.

The entire process depends on the choice of the betting platform. White-label solutions are completed in one to three months, while turnkey and self-service solutions take much longer.

In order for sportsbooks and betting site operators to cooperate with software providers and payment institutions, their software needs to be licensed and regulated. Besides, it will help to build trust with your customers and let them know they are playing in a fair and secure environment if you have licensed software.

Feel free to contact our customer support representatives for a free consultation. Our experts will give you the best insight into what betting solutions we can offer you and what can work best for your business.

our team of experts are here for you

We are happy to help you

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Betworthy is the leading independent sports betting authority, providing trusted information about sports betting news, legalization, guides, reviews and information since 1999.

The sports betting,  handicapping and odds information for sports and entertainment found on Betworthy.com is strictly for entertainment purposes. Betworthy is not a sportsbook and do not take any wagers. We do not endorse illegal online gambling. Please confirm the gambling laws and regulations in your jurisdiction as they vary from state to state, province to province, and country to country. Using this information to contravene any law or statute is prohibited. The site is not associated with nor is it endorsed by any professional or collegiate team, association, or league. We do not target an audience under the age of 21. For further guidelines please visit our responsible betting page. Terms & Conditions apply to all bonus offers advertised. Please visit sportsbook operators for details.

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