Stephen Campbell
Operators are planning to spend $1 billion on advertising NFL betting this season, but they need to curb themselves or fThe NFL is back and so are the sportsbook ads. Operators plan to spend $1 billion on advertising this season, per Front Office Sports; but regulators warn that they’ll face backlash if operators don’t curb themselves or else key players in charge will step down from their posts due concerns over responsible gaming policies not being met.
In an effort to ensure that ads for sportsbook promotions are in compliance with New Jersey’s standards, Rebuck said they have stopped going through the different terms. However if this becomes a problem down the road and advertising must be blocked until pre-approved by state officials then he will do so without question.
The scene in Colorado was reminiscent of a similar time period where the gambling market underwent an explosion. When Rebuck ran into his counterpart, Dan Hartman (Rebucks), they both shared their concerns for how much advertising could potentially affect legislation and enforcement efforts if things go wrong with this new development for online betting sites like Sportsbook.com
Establish best practice on sportsbook advertising
Both regulators called for operators to work together through trade groups like the AGA or IDEA Growth. “You shouldn’t be waiting for regulators to drive the bus,” Rebuck added, but rather at an head of table leading with your vendors and contractors in tow striving towards new practices that will set industry standards instead of racing each other downward toward lower prices – don’t let yourself fall victim as others do!
