Bet365 Review & Ratings 2023: Pros, Cons & Key Features Explored

Bet365 Review & Ratings 2023: Pros, Cons & Key Features Explored

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9.9/10 (Expert Score)
Product is rated as #1 in category Best Online Sports Betting Sites & Sportsbooks
Choosing the right sports betting site is so important. You’ll have more fun, and you won’t get burned by niggling issues, such as late payouts or slow withdrawal processes. Bet365 is one of Europe’s biggest sportsbooks. Over the years, it’s developed a reputation for offering a huge amount of lines and being one of the go-to bookmakers for live streaming. It’s got a pretty great welcome bonus, too. My Bet365 review aims to give you a complete lowdown on what this sportsbook is all about. This will help you make a better decision regarding whether or not to create an account. I’ll be taking a look at its key features, its sports variety, its bonuses, and promos, and I’ll also be answering your most popular questions.
Sports Variety
User Interface
  • Great cashout’s
  • Excellent in-play
  • Good Bet 365 mobile app
  • Not everyone will like its layout
  • Lack of juicy promos compared to rivals

Overview of Bet365


Bet365 is a family-owned British-based sports betting site that was first established online in 2000. Its headquarters are based in Stoke-on-Trent, the hometown of the Coates family, who own the business. 

When Bet365 first began, it was a bit of a trailblazer among online betting sites. As well as offering the usual sports, such as horse racing and football, Bet365 decided to take things further by offering lines for numerous soccer leagues around the world, as well as more niche sports, such as darts, golf, and even cycling.

The idea was that Bet365 became the first sports betting site available to British bettors that were “live” 24/7. If you couldn’t find a UK market, there’d be something going on somewhere around the world. 

Today, Bet365 remains committed to delivering markets for a variety of worldwide sports. And with more lines offered than most rivals, it’s still the go-to sports betting site for bettors who are prepared to tackle the more “obscure” leagues and competitions around the world.

Things To Consider Before Signing Up 

Before you sign up to any sports betting site, there are a few things to consider:

  • Welcome bonus – Welcome bonuses are offered to new players only. They usually come in the form of a risk-free bet. However, there are always terms and conditions to look out for, and most welcome bonuses require you to make a first deposit before you can grab it 
  • Promotions – For many bettors, it’s the regular promotions that keep them coming back. Check to see if a sportsbook offers regular promos, as well as what these promos are. Are they worth it?
  • Sports variety – Before you create an account, make sure the sportsbook in question offers lines for your preferred sports 
  • Online casino – The best sportsbooks all offer casinos. However, what you want is a casino that has good game variety, regular bonuses and promos, and a good user interface
  • Payment methods – Make sure a sports betting site has your preferred payment method. This goes for depositing and withdrawing (sometimes you won’t be able to withdraw via the same method you used to make a deposit)
  • User interface – Before signing up, have a look at the layout of the website and/or app. Is it easy to navigate? Is the interface clean or too cluttered?

Bet365 Broken Down: What’s It Got? 

bet365 sportsSports You Can Bet On

Bet365 has a comprehensive range of sports you can bet on – easily the most I’ve seen at a British sports betting site. You can scroll down their A-Z list to the left of the screen, and it’s really easy to find your preferred sport(s). 

Bet365’s coverage is competitive with rivals, but it also offers a few sports that are hard to find elsewhere, such as Gaelic Sports and Trotting. 

Here are all the sports you can bet on:

  • American Football
  • Aussie Rules 
  • Baseball 
  • Basketball 
  • Boxing/MMA
  • Cricket 
  • Cycling 
  • Darts
  • eSports 
  • Futsal 
  • Gaelic Sports 
  • Golf
  • Greyhounds 
  • Horse racing 
  • Ice hockey 
  • Motor Sports
  • Pool 
  • Rugby League 
  • Rugby Union 
  • Snooker 
  • Soccer
  • Speedway 
  • Table Tennis
  • Tennis
  • Trotting
  • Virtual Sports
  • Volleyball 

Bet365 also lets you bet on non-sporting events, such as politics and the lotto. 

Markets, Lines, and Odds

Markets, lines, and odds are very good for each sport, especially the major ones. Before a game begins, you can click on a sport, and Bet365 will show you all upcoming events in each league they cover. For example, here’s a look at some of the upcoming soccer matches:

bet365 markets

The variety is on par with the best sportsbooks in the UK, and you can place bets on leagues from all around the world. Bet365 also offers markets for “obscure” matches that are often not available on most other sportsbooks. This goes for most sports, but especially for tennis and soccer—for instance, Bet365 covers pre-season soccer friendlies from all over the world. Most sportsbooks don’t do this. 

In terms of the lines offered, once again, Bet365’s coverage is exemplary, and most (if not all) bases are covered. If there’s a bet you want, you can probably find it here. For instance, in soccer matches, you can usually bet on everything, from outright winners to total corners to total cards. You can also build your own bets, too, via the Bet Builder.

Odds-wise, Bet365’s are competitive with rivals before a match begins. As we’ll see in the “live betting” section below, they’re not always the best once a match is underway. 

Live Betting 

Bet365 live betting (in-play) is hit and miss. First, let’s take a look at the positives. Bet365 offers live betting options for a wealth of markets. If there’s a game on, it’s very likely that you can bet on it in-play. They also offer comprehensive lines and keep you updated with the action via a “Match Live” graphic.

Very often, you can even stream the game live (Bet 365 seems to offer better live stream coverage than most other sportsbooks). However, the live stream is nearly always delayed by about 3 seconds, which can frustrate. 

A major plus point is that it only takes 3 seconds for your bet to be processed. Most sportsbooks typically take 5-6 seconds to process a bet. As anyone who’s ever done in-play betting will tell you, such a lengthy delay can cause the odds to change. As a result, your bet won’t be processed, and you will have to accept worse odds if you still want to go ahead with it.

In terms of the negatives, Bet365 update their odds quickly like all the best betting sites. However, their odds aren’t always the best around. Not only that but Bet365 limits what you can bet on as the game goes along.

For example, take a look at the image below. This is an in-play Bhutan soccer match. There have so far been two goals, but Bet365 doesn’t allow you to bet on “under 2.5 goals,” whereas numerous other sportsbooks do. It’s a line that lots of punters will want to take.

bet365 live betting

Meanwhile, when it comes to soccer corners, Bet365 uses integers, which can make your life a bit harder when assessing what to bet on. These might be small things to some bettors, but they will rankle with others. 

It’s also worth mentioning that Bet365 doesn’t always provide in-play statistics like some sports betting sites do. For example, there are no statistics that show you how many breakpoints have been won and lost, total points, and so on in tennis games. This is key information that can help you place a better, more informed bet. 

Casino & Poker 

Like all good sportsbooks, Bet365 has an online casino that you can access by clicking the “Casino” tab at the top of the page. 

The layout is simplistic, and all the games are neatly categorized:


Finding what you want is really easy. You can either click on a menu, scroll down, or use the search bar. For example, typing in “roulette” directs you to all the available roulette games.

The jackpots can be huge at Bet355 and often go higher than £250,000 for the most popular casino games, such as Age of the Gods Norse: Gods and Giants. Other casino games include Buffalo Blitz II and Gaelic Luck.

Meanwhile, the live casino is where you’ll have the most fun. The look and feel of the tables are super realistic and add to a very enjoyable experience. That said, there aren’t too many non-live casino games here, and bettors might wish there were more. 

However, games are on offer 24/7, and blackjack fans will especially be happy that there are 20 tables for these table games alone. You’ll be spoilt for choice when it comes to poker, too, and poker games here include the likes of 5 Card Stud, Omaha and Texas Hold’Em. Video poker is also available, and there are VIP tables on offer as well. 



Thanks to the global pandemic, eSports are now huge in the sports betting world. Bet366 actually offers both eSports and virtual sports, and it’s important that you don’t confuse the two. eSports are video games that are played by real human gamers, while virtual sports are 100% computerized and subject to change. 

Virtual sports can be found by scrolling down the left-hand column of A-Z sports, while eSports can be found by clicking the “in-play” tab and scrolling down to the bottom. There is usually something going on at any time of the day (usually soccer matches), and a live stream typically accompanies each game. 

Odds are updated quickly, as is the way with eSports, and Bet365 certainly offers a good amount of lines for both their eSports and virtual sports. Also, their virtual sports are decided by random number generators. Because the site is fully licensed and regulated by the UK gambling commission, you can be sure that they’re not cheating. 

User Interface

bet365 user interface

Getting the user interface right is never easy for a sports betting site because there’s so much that can be thrown at you on the homepage. Bet365 managed to get it absolutely right by adopting a minimal approach with muted colors.

As you can see from the image, there’s absolutely nothing flashy about this sports betting site. Greys dominate the color scheme, and there are no promotions thrown in your face. Instead, you can see at a glance the latest in-play scores and odds. 

The sports are arranged A-Z in a column to the left of the screen, while your banking options are clearly displayed to the top right. Everything is within easy reach, and site load time is very good. If you’re rushing to get a bet on, you won’t be slowed down. 

Of course, like all sportsbooks, getting used to Bet365’s layout will take a bit of time. But because it’s so intuitive, it won’t be long before you know where everything is. 

Payment Methods 

Bet365 is one of the best sportsbooks when it comes to payment methods. Whatever your preferred payment method is, it’s highly likely that this sports betting site has it. That said, there are more deposit options than withdrawal options. So you might need to choose a different withdrawal method than the one you used to make a deposit.

Deposit methods:

  • Debit card
  • Credit card
  • PaySafeCard
  • PayPal
  • Apple Pay
  • Click to pay
  • Skrill
  • Trustly
  • NeoSurg
  • BankTransfer
  • Wire 
  • Cheque

Withdrawal methods:

  • Debit card
  • Credit card
  • Wire
  • PayPal
  • PaySafeCard
  • Cheque 

It’s also worth mentioning that, while most deposit methods are processed instantly, bank transfer, wire and cheque takes a few days. Where withdrawal processes are concerned, PayPal and PaySafeCard withdrawals should be processed within 24 hours, but all other methods can take a few working days. 

Bonuses and Promotions: Bet365 Offers

Bet365 offers a good amount of bonuses, promotions, and specials. Here are some of the standout ones available at the time of writing:

  • Welcome bonus – When new players create an account and deposit their first £5, Bet365 promises to top their account up with £100 worth of bet credits. The exact amount you get is dependent on you meeting specific criteria
  • Early payout offers – Bet365 regularly offers “early payout” promos for specific sports. They will pay out in single bets if the team you’ve backed in the MLB goes 5 runs ahead. They will also payout early on single bets if the team you’ve backed goes 20 points ahead in the NBA
  • Accumulator bonus – Bet365 is currently offering a massive 70% accumulator bonus on tennis and soccer matches. This bonus is available on select leagues and tournaments
  • Price Promise – If you don’t believe Bet365 has offered the best odds on horse racing, you can then let them know, and they will deliver you the best odds 
  • Bore Draw – If a soccer game finishes 0-0, you can get your money back if you had a Half Time/Full Time or Correct Score bet

What Others Are Saying About Bet365

For the sake of balance, fairness and transparency, I like to take a look at what other customers are saying about the sportsbooks I review.

Where Bet365 is concerned, customers love the sportsbook but feel that withdrawal times could be better:

bet365 review1bet365 review2bet365 review3

Bet365 FAQ: Your Questions Answered

Where Is Bet365 Legal?

UK sports bettors predominantly use Bet365. However, it’s available in a few other countries, too. These include:

  • Australia 
  • Austria 
  • Argentina 
  • Bulgaria 
  • Canada 
  • China 
  • Croatia 
  • Denmark 
  • Germany 
  • Hungary 
  • Iceland 
  • Ireland 
  • Italy 
  • Norway 
  • Russia 
  • Spain 
  • Sweden 
  • Switzerland

Is Bet365 Safe?

Bet365 is protected by 128-bit SSL encryption technology, which guarantees customer protection against hackers. It’s 100% safe and not a scam. 

Will Bet365 Restrict My Account?

Sometimes, if a sports bettor keeps winning, a sports betting site will restrict their account. This is usually done to protect their profits and safeguard them against fraud. 

Bet365 has been known to restrict winning accounts (limiting their stakes), but unless you win a lot of money consistently over a period of time, you shouldn’t have anything to worry about. 

What Are The Cashout’s Like? 

Bet365 is one of the best sportsbooks when it comes to letting you cash out at a profit. If your bet is looking good just a few minutes after you placed it, it’s highly likely that you’ll already be in some sort of profit. 

What’s the Customer Service Like? Is Live Chat Available?

Live chat is available, and Bet365 has numerous other ways of dealing with your inquiry, including telephone and email. 

Final Verdict On Bet365

Thank you for reading my Bet365 review. 

Bet365 has all the makings of a top sportsbook – it’s easy to make your way around, it does in-play really well, and it covers enough sports, leagues, and tournaments to satisfy the most discerning sports bettors. 

If you’re convinced it’s the right site for you, the next step is to create an account and grab the welcome bonus. Not convinced yet? Check out my other online gambling site reviews to see if there’s something out there for you. 

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Bet365 Review & Ratings 2023: Pros, Cons & Key Features Explored
Bet365 Review & Ratings 2023: Pros, Cons & Key Features Explored

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